August 2010 – Blue Fashion, a Miami, Florida-based retailer of beachwear, souvenirs and related products, is anything but “blue” about its financials. Chalk it up to a point of sale system that has bolstered revenues and profitability by 20% following implementation.

A multitude of problems and issues led the retailer to seek a feature-rich point of sale hardware and software bundle for its 18 stores. Inventory frequently appeared to be lost or stolen, signaling a need for enhanced inventory management accuracy and security. Inventory levels and assortments did not always reflect customer preferences and purchasing trends, in turn putting a crimp on sales. Frequent employee turnover signaled a need for an easier means of training store associates. Management also wanted online access to information about each store, from wherever they happened to be when such a desire arose.

Blue Fashion found an ideal solution in a point of sale bundle comprising Stealth S-Line 15” point of sale terminals and Posterita software delivered in the software-as-a-service (SaaS) model plus a cash drawer and barcode scanner. The merchant invested in one to three S-Line units per store and pays a software subscription fee of $100 per month, per terminal. Installation of and training on the bundles took two hours per store, for all 18 locations, fulfilling Blue Fashion’s need for a point of sale system that employees could learn to use with little or no difficulty.

Powered by Intel’s Atom, up to Core 2 Duo processor, the S-Line point of sale terminals feature bright 15” displays and built-in receipt printers. The receipt printer component prints a fast 23 lines per second, enabling rapid customer throughput, while an auto-cutter reduces paper jams. A tool-free “slider” design enables printers to be swapped out and replaced in just a few minutes.

Meanwhile, the Posterita software records all data from all stores as sales transactions occur, as well as when store-to-store inventory transfers, price markdowns and the like are initiated. Reports generated by the solution enable Blue Fashion to more effectively track inventory, including best- and worst-sellers; obtain up-to-the-minute insight into stock levels; and identify which employees are doing the most and least effective job of selling merchandise. The end-result: better decision-making as to which inventory to purchase, and how much. Customized screens permit management to control employee access to store data and functions based on their responsibilities, helping to eliminate shrinkage. Moreover, SaaS-style delivery of the point of sale software, using the SaaS model and through secure access codes, means management can monitor store performance, execute refunds and exchanges, and handle other tasks online and in real time, whether or not they are physically present in a store.

“All in all, the combination of the PioneerPOS Stealth S-Line terminals and Posterita software has been a wonderful investment for our client,” said Ohad Dahan of Posterita. “In addition to boosting our revenues and profitability by an impressive 20% in the first year, Blue Fashion is making a better impression on customers because the entire system looks very ‘state-of-the-art’. You can’t beat that.”

To contact Pioneer POS call 888.468.9757.

About Pioneer POS

Pioneer POS Inc., founded in 1994, is headquartered in California, with offices in Asia, and distributors worldwide. We focus on designing and supplying integrated/embedded touch screen solutions for various industries such as hospitality, retail, gaming, manufacturing, government, healthcare, and kiosk. Recognized as a 2009 Best Channel Vendor and 2009 Best Channel Product by Business Solutions Magazine, the Pioneer POS product line includes touch monitors, all-in-one touch systems, and kiosks that are available in 12″, 15″, and 17″ display sizes. Our products are designed to have a longer shelf-life (a minimum of 3 years) and service-ability (a minimum of 5 years).

About Posterita

Posterita have extensive experience in operating chains of retail stores.

In 2004, Posterita recognized the fact that most smaller to mid-sized retailers didn’t have the tools they need to generate the maximum profits from their stores; the same kind of tools that large retailers have had for many years. So, they decided to fill this gap and make sure that what they created is affordable, user friendly and easy to implement.

The result is the Posterita Retail Management System that includes state-of-the-art POS system, ERP and CRM functions. The Posterita-customer base and Partner list is growing every day and the Posterita service is constantly being enhanced. If you’re a retailer who feels that you are not getting enough from your existing store management system, take a good look at the Posterita products and services. For more information visit